浵 濵
濵С
, 迭 , 濵 Իغ ʼ̴
濵 Ű 101 濵 ʼ̶ ִ 濵Ϲ, 濵, 濵, 濵, , 繫ȸ踦 ߽ 濵 Ǽҵ, 濵ڿ 濵 ϱ η ִ.
濵 , ɸа ൿ ٽɿҸ ϴ 濵 , ź ӿ ڶ ˾ƾ ٽ ϻ Ǯ ִ. ܼ о ִ ӵ Ϳ å ŷ̴.
å Ű 101 ̾ 3 , ְ ִٸ, 濵 Ű 101 濵 踦 ְ ش. å Ʈ ȭǾ ־ 濵 ū ӿ ְ ش.
Part 1 濵Ϲ
濵 Business Management
ȿ 濵 Effectiveness ȿ 濵 Efficiency
濵ε Business Mind
극ν Brain Storming
Delphi Technique
Quality Information
ڿ ERP : Enterprise Resource Planning
Explicit Knowledge Ϲ Tacit Knowledge
ġ â CSV : Creating Shared Value
Mean л Variance
ȸ Opportunity Cost
ӽ Free Ride
ıȿ Halo Effect
ѱ Good Company
ո 濵Ǵ θ
Part 2 濵
濵 ̷ Scientific Management
ѵ ո Bounded Rationality
̹ Framing ƽ Heuristics
ǥ MBO : Management By Objectives
Ʈ Matrix Organization
Ѻο Empowerment Delegation
ƿ÷̽Ʈ Outplacement
ġȭ Value Congruence
BSC : Balanced Score Card
Part 3 濵
帮 ǰ Malcolm Baldrige National Quality Award
ǰ TQM : Total Quality Management
û ý JIT : Just In Time
罽 SCM : Supply Chain Management
Ͻ μ Ͼ BPR : Business Process Reengineering
6ñ 濵 6 Sigma
Part 4 濵
Ʈ Portfolio Strategy
3
м Five Force Model
SWOT м SWOT Analysis
̳뺣̼ Open Innovation
ٱ Multinational Corporation ۷ι Global Business
ٰȭ Diversification Strategy
Vertical Integration
μպ M&A : Merger and Acquisition
High Performance Company
Part 5
O2O Online to Offline
üĿ Cherry Picker
ü踶 Experience Marketing
˼ Prisoners Dilemma
Ŀ Focus Group
ź¼ Price Elasticity
ǰֱ PLC : Product Life Cycle
귣 Ȯ Brand Extension
ְġ CLV : Customer Lifetime Value
ַ Customer Perspective Solution
Early Adopter
ȭ Localization
弼ȭ Market Segmentation
Ÿ Targeting л
ذŰ Reference Price
̳ǰ Loss Leader Product
PPL Product Placement
PR Public Relations
ϸ α Mileage Program
PB Private Brand
īװ ų Category Killer
ȸ â Ŭ Membership Warehouse Club
Ʈũ ð Ƕ̵ Ǹ
TV Ȩ ä Ȳݽð Golden Hour
155
Part 6 繫.ȸ
繫 Ģ
ȸ Accounting ǹ
繫ǥ Financial Statement
нȸ Window Dressing Settlement
ڵ Insolvency By Paper Profits
Part 7 濵 Ǽҵ
庴 ġ ۿ ź Ʊ Viagra
̺ IVORY â Ŀ´̼
2008 ۷ι θ Lehman Brothers
ѱ Ʈ Wal-mart
Ƶ Mcdonalds âڴ Ƶ尡 ƴϴ
ȯ ȭ ŸĿ Ƽ Tupperware Party
Double A ѱ
1 ̽ ķ ̸Ʈ 丮
Ÿ STARBUCKS ΰ ȭ
۷ι ѱ ȭ µ
SNSŭ ı Ŀ Service Recovery
SNS Ȱ Լҹ ڱ KOGI
Part 8 濵
λöп Ͽ
ĶϾ λ , ιƮ ٺ
HP CEO, Į ǿ
ưȣ â, ܷ ư
¡ Ͻ , J. C.
۷ι ŴƮ IMG CEO, ũ ڸ
ʿ Ͽ
.ũ̽ CEO, ̾ī
ʷ ϷƮ CEO, ġ
Ʈ â, ư
濵Ʈ Ʈ ۰, 巯Ŀ
IBM 2 ȸ, 丶 ӽ 2
濵öп Ͽ
& â, & ʵ
нƮǪ CEO, ̺ 丶
ǻ â, Ŭ
Ĵ â, 緯
̲ CEO, 2
ITT ȸŲ 濵밡, 췲
â ȸ, ص κ
ڿ Ͽ
ڻ ũ ؼ ǥ,
ƮƮ , ٷũ