⺸ ,
,
ó ħ 鸸 濵 ̾߱
CEO ູϰ ູ
ȸ ?
Ϻ پ ü Ȱ ϱ ˸ ִ å Ⱥ ŸƮ ߽ɿ ο 캸Ҵ. ̹ 濵 Ż, ١ ι̶ Ӱ ̴ ٸ 濵 ũŰ, 븶 Ⱥ ι 濵 ø 2ź̴. å ϰ 濵 ڻ硯 Ư ȭ ȸ縦 ְ .
å 濵 Ż, ١ ȭ Īϰ 翡 ġϴ Ÿ å ٸ. 繰 ̳ ¸ ª ð ȿ ũŰó ߿ , ڻ ȸ簡 ٸ ȸ纸 ȸ簡 ƴ ٸ ȸ ߾. ܼ ڻ ȭ ̾߱ ʰ ٸ ü Ҿߴ.
ѹα ̷ ȸ, ̷ âְ ŭ Ư ȭ ڻ â âִ â 濵, (fun) 濵 ϰ ִ ʴ. 濵öа Ư ȭ ַ Ұϸ 濵 ᱹ ̡ ϴ å ӵٴ ⡯ ߽ϰ, ٴ ̿ ġ ã â â İ ö ô 濵 ϰ Ѵ.
ϴ ϰż ˰ ġŷϴ ô . ٸ Ư¡ ٸ ã ڽ Ҹ ؾ Ѵ. 鵵 ڽŸ Ҹ ˾ƺ Ư ȭ Ѵ. ٸϱ 濵̰ 濵̶ ־ ϴ å 븶 Ⱥ 濵 ƴ ڽ ҽŲ ִ ڻ â â ְ 濵 å ȿ ϼ ְ Ƴ´. ٸ ֱ ʺ ȸ硯, ʺ CEO 鸸 ̾߱ ָغ.
б а, Űп MBA ư, ()ȫȹ , ()Ŀ´̼ǰ ̷Ʈغ() úθ () ̻(CMO) ȸ WoW! ִ ູ Ҵ. 濵 [] ǥ ũ 鿡 پ 濵 ǡڹ Բ Ȱ ռϴ. Ϻ MBA 濵 Į 4Ⱓ Ͽ, ŸƮ, ó ִ.
CEO, ȣ, ǻ, ǻ, ȸ, IT, ̳÷, ݼ ְ濵ڸ پ 쿡 л ̸ ʿϿ 濵ð ȭ , , ǻȰ پ ʿ Բ ˱ ְ ϴ ̴. μ ο ǿ Ѵ. ٽ ° ! 濵 ʿϿ ˾ƾ ̶ ̾߱ ϴ 븶 Ⱥ 濵 ΰ öС̶ Ѵ.
Prologue ٸϱ 濵̰ 濵̴
1. CEO Leadership ó ٶó
01 - ͵
Ƽ ȭ Ű Ÿ ? 濵 ִ? ϴ , Ǹ !
02 - ϰ ̸
, ִ? ̰ ŷó ̴ 濵? ִ !
03 - ó ٶó ħ
ȸ簡 ? ̴, ϰ ðܶ ִ , 濵 濵 濵 ƴ 濵 濵
04 - ᱹ ̴
± īε, CEO ƴ϶ ڻ, Ѹ , ƴ϶ !
ϰ CEO ù ° - , Ͻó?
2. Underdog Strategy Ĺ ڰ Ƴ
01 - ð Ǫ ٴٸ
Ĺ , Ϻ ؿܿ, ϻ Ǵ
02 - , ̷ ó?
, ¥ ڻó! Ծ Դ´? ȥ !
03 ȭ - ڻ縦 ؾ ϴ
ȥ Ÿ? ݡ ȭϴ ɡ ǰ, 귣塯 ȭϴ ȭ ȭ - ƴ϶ ູ ȴ
04 (Zero to One) - ù ƴ϶
ڻ, ʰ ߴ ۰ ؼ ϴ Ͽ Ű ı ƴ϶ â
05 (Underdog) - ̤ġ ҽ(Fan)
ũ ̷ ? 귣 (Branded Contents) - ߴ ȣ Ĺ Ű 丮(Storydoing) - ġ
ϰ CEO ° - ߰߷(̸ۡ), Ȯϼ̳?
3. Casual Culture ʶ ģ
01 - ڻ ͺ
ǥ ̴´ٰ? Ŵ ǥ̻, ſ
02 ΰ - ƴѵ ǽ?
¼ ȸ ? ؾ ȴ 谡 ƴϴ ƴ϶ (Un-Leadership)
03 ȸź¼ - ȸ Ƿ̴
Ƿ 巯 ڻ, Ȱϴ ˳ϴ
04 - ȸ Ͷ д´
ٴϽó, ٴϽó? ڻ ̶ ູؿ ȭٴ , ȹٴ
05 濵3.0 - ູϴϱ ȸ
1̶ ູѰ? ӵ ƴ϶ 濵 3.0 - 켱̴
ϰ CEO ° ? Ű?
Epilogue 01 ֱ
02 ڻ - ȭ ̴!
â () չ ۰Ÿ
η Բ о å